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I'd guess they're in a similar position to North Face, who realized there's a lot more people that want to look fashionable than people who need -50F clothing,
by x0x0 9y ago
I'd guess they're in a similar position to North Face, who realized there's a lot more people that want to look fashionable than people who need -50F clothing, or even people who actually ski in that temperature range instead of hiding at the bar...
- Bartweiss 9y agoPretty much, yeah. They still make good gear, but so does North Face. There's an interesting split between outdoor companies that have made this switch (e.g. North Face) and ones that really haven't (e.g. Black Diamond). It seems like some companies have specialized in gear that no one wears for style, and the rest have hybridized.
- grogenaut 9y agoWell there's also the like of eddie bauer which went from totally hunting/outdoor casual wear to 100% style wear.