Incorrect. Viral media is incredibly cheap compared to traditional ad buys — their reach is reliably fast, global, and free beyond the means of production. Don

Incorrect. Viral media is incredibly cheap compared to traditional ad buys — their reach is reliably fast, global, and free beyond the means of production. Don’t forget that much of the clickbait conspiracies that altered this election were written on WordPress blogs by individuals peddling “fake news” narratives, eg Obama wiretapping Trump, Pizzagate, Clinton Foundation trafficking Haitian earthquake victims, etc. RT wasn’t just spending money on “sponsored Tweets” and that sort of thing. The Kremlin operates twitter bot armies that game propaganda visibility.