4 ms·
Facebook is the one that’s been the worst offender for damn near ever. Back in the FB games days you had millions of users with dozens of accounts. Click/like/f
by themagician 9y ago
Facebook is the one that’s been the worst offender for damn near ever. Back in the FB games days you had millions of users with dozens of accounts. Click/like/fan fraud is beyond rampant. It’s really difficult to get a positive ROI out of Facebook advertising. It’s a product used by damn near everyone, but one that only actually works for small niches. But we all do it because, “Well, you’ve gotta be on Facebook.”
20 years in and the only two ad products that really work universally are the intent-based ads attached to search on Google and Amazon. Everything else is just shit CPM awareness spam. Sometimes better than shit when used with intelligent retargeting, but mostly shit.