But then then Google Maps and Waze will be able to see the rise in traffic along those routes and not recommend those routes to commuters during certain hours.

But then then Google Maps and Waze will be able to see the rise in traffic along those routes and not recommend those routes to commuters during certain hours. Additionally, you can usually request the municipal govt monitor the road and install speed bumps. Commuters used to always drive down my parent's street after a new entrance to a state highway was built. Some fuddyduddies didn't like it so they had the road monitored (to see that there was a lot of traffic that was over the speed limit) and had speed bumps installed. Barely anyone but locals drive down that road now.