* Adobe's (the biggest name in content creation) current answer to this problem is a horrid mess of gigantic, flat images embedded in a rudimentary framework. T

* Adobe's (the biggest name in content creation) current answer to this problem is a horrid mess of gigantic, flat images embedded in a rudimentary framework. Think flat images and image maps. It's a technical shortcut at best. * If I'm not mistaken, Adobe's solution was thrown together simply as the only way for one magazine (I think it was Wired?) to get their zine on the iPad since Apple threw away the first solution. Of course nobody wants to craft their own, superior solution, Apple may/may not reject it/make up a rule preventing it/embrace it/whatever and the solution that finally makes it through is a horrid mess that's clearly not the best possible for the platform.