I wonder if the founders considered serving the B2B market, rather than B2C audiences. Corporates are more likely to appreciate the 'hospitality' service, and

I wonder if the founders considered serving the B2B market, rather than B2C audiences. Corporates are more likely to appreciate the 'hospitality' service, and less likely to be price sensitive. (I've no doubt they did consider this – I just wonder why they didn't think it viable.)