> What are the features that make pure software companies so attractive? Being a pure software company, there are lots of opportunities to jump around to diffe

> What are the features that make pure software companies so attractive? Being a pure software company, there are lots of opportunities to jump around to different workgroups doing different things, as well as software development is seen as an asset (not a cost). In a non-software company, the IT group is usually seen as a cost center rather than as a profit center. I've worked at places where software is not the primary business. And in those places, we wrote software to make the company work better. A lot of programmers want to get into the finance sector, but don't know how to do so.