[Warning: heavy overgeneralization] People build their business on what they are familiar with, and ("modern") programming / hacking culture has its roots in th

[Warning: heavy overgeneralization] People build their business on what they are familiar with, and ("modern") programming / hacking culture has its roots in the open source / unix world, while dos/windows userbase is more connected to gaming, demoscene genres. Also, innovative people are inspired by innovative examples, and Microsoft (as today) isn't seen as such by many.