The whole premise of the article is flawed. Steve jobs said this before - many of the upcoming social-local-mobile apps ought to be features, not standalone com

The whole premise of the article is flawed. Steve jobs said this before - many of the upcoming social-local-mobile apps ought to be features, not standalone companies. A "check-in" feature-as-a-company is only sellable to investors in silicon valley. It's not defensible in any way, and makes more sense as a feature in an app that people spend a lot of time inside. Foursquare should've sold to Facebook - not because Facebook is evil - because Foursquare a.k.a "check-in" feature, isn't visible or interesting as a standalone company. Enough said