And advertiser ROI - which was never good - is dropping. Twitter's market share of the advertising world is not enough to sustain it. Hence their attempts to m

And advertiser ROI - which was never good - is dropping. Twitter's market share of the advertising world is not enough to sustain it. Hence their attempts to move over into video, for better ROI. But it seems like it could be a move that is out of their depth. It's sort of like a fast food company that suddenly decides they can't make money on their burgers so they start selling insurance from their drive through.