Back in my day, Microsoft entering your market was taken as a validation of the market and confirmation that you're on the right track. Being a small player mea

Back in my day, Microsoft entering your market was taken as a validation of the market and confirmation that you're on the right track. Being a small player meant you could be more agile than the lumbering giant. Being small also means you don't have the same opportunity costs on financial investment - where Microsoft could get a better IRR for that investment money, being small means this is the best return you can get.