What makes a product 'better' is more than just the qualities intrinsic to it. A product is 'better' if it is more useful to the consumer, and in tech, more wi

What makes a product 'better' is more than just the qualities intrinsic to it. A product is 'better' if it is more useful to the consumer, and in tech, more widespread apps are preferred. For example, take Oracle. Its not that much better than most of its competition, (DB2 SQL Server, etcetera) but nearly every enterprise DB app works with it. (I know, I worked on an enterprise app at IBM, and we made it work with Oracle before DB2.) This is because Oracle has the greater market share, and the greater market share leads to a better product ecosystem, which in turn leads to better market share. In many situations, being on top is all it takes to make your product 'better' in the eyes of the customer, and to do that, marketing and sales are very helpful. (Especially with B2B)