The million dollar question is how to insert a little more competition? Do we have our government fund alternative companies? Do we force Google to break up in

The million dollar question is how to insert a little more competition? Do we have our government fund alternative companies? Do we force Google to break up into smaller companies? Do we make laws and regulations limiting what companies can and cannot do? I genuinely don't know the right answer (if there even is one), but I know that most of the answers i've heard on this have very large tradeoffs and downsides.