Building a movement is just another version of the handicap principle[1]. A startup that can afford to waste time and resources on building a movement is seen

Building a movement is just another version of the handicap principle[1]. A startup that can afford to waste time and resources on building a movement is seen as "healthy" to potential customers. It's a reliable signal of fitness for a company. [1]: https://en.wikipedia.org/wiki/Handicap_principle https://en.wikipedia.org/wiki/Handicap_principle