6 ms·

''With the average cost of a wedding in the north-of-$25k region, you might find that the difference between $25 and $100 matters very little to the customer''

by zeynel1 16y ago

''With the average cost of a wedding in the north-of-$25k region, you might find that the difference between $25 and $100 matters very little to the customer'' i agree with this - her wedding is a special event that she will spend as much as she can - she already has a mental budget calculated by a complex process known only to her - some variables include -the cost of the wedding of her best friend -average cost of wedding in her social graph -how much she can afford to spend - then she will spend double of her budget so that she can complain about how guilty she feels for spending soo much for a wedding --but in no way-- her wedding will cost less than -and her planning process will last less than- the wedding of her best friend - she will get the most expensive of everything including invitations - she may buy groceries with coupons to look chic but this is -her- event - she will not look cheap - consider that even when she wants to -look- cheap she does not buy jeans and rip them at home herself -no- she buys -branded- jeans already ripped with style for her -also- it is a mistake to think that she is buying a -product- when she orders invitations - she is buying a -story- presented to her as -marketing- that she can share with her friends - for her to buy cheap invitations that she will spend time to create manually herself - there better be a -cool- story she can share with her frieds why she made this decision to go cheap - this story the founder must supply to her through marketing convincing her that buying cheap invitations does not make her look cheap - this is more difficult than building the site -also- maybe more important - she is -outsourcing- her wedding event - by definition she is the queen and the center of the universe and she will not do anything herself -except- giving orders - there is a lot of pride and competition involved in planning a wedding - she will not condescend to do manual work for her own invitations to save money - i think tracy in this case is thinking like the groom not the bride - but the decision to spend is made by the bride - so i believe this not to be a sound business model

TheSOB88 16y ago
Please consider using the Enter key once in a while.
patio11 16y ago
Guys, take whatever upvotes you were going to give to me for my next 100 comments and give them to this line: It is a mistake to think that she is buying a product when she orders invitations. She is buying a story presented to her as marketing that she can share with her friends. For her to buy cheap invitations that she will spend time to create manually herself, there better be a cool story she can share with her friends why she made this decision to go cheap.
- crpatino 16y ago
  Every idiot can print. What about handwritten invitations? Well, not all the invitation, just the name of each guest.(We had this in our wedding, mainly because a very good friend with gorgeous writing was willing to volunteer and do this as a personal favor). In the context of Limedaring's business. How do you make something like this happen? Unique typesetting? Outsource and arbitrage? Printing on a plotter machine? Maybe my example is not very practical... but the question is: what in your product makes each guest feel special?

by zeynel1 16y ago

TheSOB88 16y ago

Please consider using the Enter key once in a while.

patio11 16y ago

Guys, take whatever upvotes you were going to give to me for my next 100 comments and give them to this line: It is a mistake to think that she is buying a product when she orders invitations. She is buying a story presented to her as marketing that she can share with her friends. For her to buy cheap invitations that she will spend time to create manually herself, there better be a cool story she can share with her friends why she made this decision to go cheap.

crpatino 16y ago
Every idiot can print. What about handwritten invitations? Well, not all the invitation, just the name of each guest.(We had this in our wedding, mainly because a very good friend with gorgeous writing was willing to volunteer and do this as a personal favor). In the context of Limedaring's business. How do you make something like this happen? Unique typesetting? Outsource and arbitrage? Printing on a plotter machine? Maybe my example is not very practical... but the question is: what in your product makes each guest feel special?