Taking it a step further, you should probably also be developing an 'evite' style approach to invitations. Target the eco-friendly, or the progressives, or the

Taking it a step further, you should probably also be developing an 'evite' style approach to invitations. Target the eco-friendly, or the progressives, or the tree-huggers, and just bypass the paper market altogether, while still creating a new niche in upscale digital invitations. Natural extensions on that theme include a digital registry, guestbook, etc.