4 ms·
To be fair, amazon's actual cost in that case was probably predominately in the human time to review the case and credit the account. I doubt it cost them more
by justinjlynn 9y ago
To be fair, amazon's actual cost in that case was probably predominately in the human time to review the case and credit the account. I doubt it cost them more than a few pennies in terms of cost of goods sold.
- samstave 9y agoTrue, but the way they handled it was stellar.
- justinjlynn 9y agoOh, indeed. The interaction that probably cost them a few cents kept a very profitable customer coming back for more -- makes perfect sense.