eh, i'm also in a business that is traditionally marketing heavy. Dramatic price differences can make up for a lot of marketing, in some markets. (Of course,

eh, i'm also in a business that is traditionally marketing heavy. Dramatic price differences can make up for a lot of marketing, in some markets. (Of course, my market is about as different from weddings as you can get, so a dramatically lower price might not make as much difference in that market.)