Don't listen to the naysayers, this is a great idea and it is an industry primed for disruption. It's a total effing scam. But I agree with others. The DIY vers

Don't listen to the naysayers, this is a great idea and it is an industry primed for disruption. It's a total effing scam. But I agree with others. The DIY version is only one angle... we paid for ours (through the nostrils), but if there were a 4x6 or moo type option? Absolutely. As far as referrals go: they matter. You won't get much repeat business so acquisition will be a concern (even with an growing divorce rate!). But people get a ton of advice from their friends when the go through the process. The same DJ that played at a friends wedding, played at ours, and now seems to show up at every wedding we go to. People ask my wife about our venue, go there and then call to find out which florists we down-selected to, etc. Point being word of mouth is probably a disproportionately large source of demand. I think that can help mitigate a low customer lifetime value.