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Ultimately the price of the PDF is going to tend to zero anyway, that's why I said in the long run. If you charge for the PDF someone will charge less and someo
by rythie 16y ago
Ultimately the price of the PDF is going to tend to zero anyway, that's why I said in the long run. If you charge for the PDF someone will charge less and someone else will charge even less. I don't think people will want the PDFs since their printers are not very good + they don't have the right paper + ink is expensive.
The free PR you get from offering the free PDFs will drive sales of the printed versions and providing some free PDFs to low value customers will be much cheaper than Google ad-words and wedding magazine adverts. If you think about it magazines / blogs are going to point to the place you get good invitations for free, ultimately a lot of the people going there will pay for them to be printed and sent out.
- patio11 16y agoIf you charge for the PDF someone will charge less and someone else will charge even less. Let them. Your pathological customers have to go somewhere -- send them to that sucker. If they cut their prices, you raise yours. I promise you you will come out ahead on that exchange. (It even works for bingo cards, which the customer has not spent an entire lifetime envisioning as the ultimate in socially acceptable public demonstrations of lavish consumption.)
- asimjalis 16y agoIt should be possible to partner with someone to do the actual printing and mailing. Ugly PDFs might sell for zero. But gorgeous PDFs will not. Also PDFs by people who actually understand what the customers want might be worth much more.