We had similarly high aspirations when launching our wedding business, http://trulyweddingfavors.com http://trulyweddingfavors.com. Your post brings me back to

We had similarly high aspirations when launching our wedding business, http://trulyweddingfavors.com http://trulyweddingfavors.com. Your post brings me back to the enthusiasm we had for disrupting the wedding industry. As a web application developer myself, I was looking for an industry that I felt we'd have an edge in, and wedding products/services seemed to be dominated by the technical and design challenged. We have been successful in a general sense, generating about $350k in revenue at the end of our first year. After reaching this point, we realized the marketing game was where the real successes and failures were determined. In the wedding business, your customers won't look for you until that very moment they need your product, during the planning stages of a wedding. If your ad or search listing isn't in the top X, all the creativity in the world won't matter. We continue operating http://trulyweddingfavors.com http://trulyweddingfavors.com at a healthy margin, but are focused on innovating in other markets with more viral potential. If there's one tip I could offer: read "the e-myth" ;) http://www.amazon.com/E-Myth-Revisited-Small-Businesses-About/dp/0887307280/ref=sr_1_1?ie=UTF8&s=books&qid=1280308366&sr=8-1 http://www.amazon.com/E-Myth-Revisited-Small-Businesses-Abou...