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I think that’s a problem, but I don’t think it was done for DRM or to prevent the next square- more done to upsell Wireless earbuds. The cost of the iPhone can
by mattnewton 9y ago
I think that’s a problem, but I don’t think it was done for DRM or to prevent the next square- more done to upsell Wireless earbuds. The cost of the iPhone can only go up so many hundreds of dollars per year, so they do things like offer exponentially more storage and fancy wireless earbuds as high-margin upsells to keep growing revenue on the same user base.
- brian-armstrong 9y agoWhy not both? Apple makes a killing from selling media on iTunes and with a healthy profit margin. A better DRM helps protect that golden goose just a little more.
- djrogers 9y agoThat argument makes absolutely no sense when you apply it to a company that fought against and removed DRM from their music store many many years ago.
- brian-armstrong 9y agoThat was a marketing strategy, not something that was necessarily important to Apple. Apple did that to enter a market dominated by downloaded mp3s. Now it doesn't need that position. And besides many people have left the company since then, so a decision change wouldn't be strange. More recently, the Movies and Apps parts of iTunes are very much DRM encumbered.