Yes, the first iteration of W1-headphones are pricey. Point granted. But that will change. (Also, they are worth the price, which helps.) BeatsX (with W1) are

Yes, the first iteration of W1-headphones are pricey. Point granted. But that will change. (Also, they are worth the price, which helps.) BeatsX (with W1) are at $150, by the way. So the price is already down several percent! ;)