I second the recommendation on the book Traction. After reading that book, it really opened my eyes to all the possible distribution channels and every single

I second the recommendation on the book Traction. After reading that book, it really opened my eyes to all the possible distribution channels and every single one, when executed well, can be success including ones thought to be so low-tech. Which really leads to the mantra of go where your customers are regardless of whether they are online or not. Offline channels can be very effective.