If you want to monetize your website by selling advertising, you have 2 main routes: 1) work with an SSP (supply side platform) that will help you sell your in

If you want to monetize your website by selling advertising, you have 2 main routes: 1) work with an SSP (supply side platform) that will help you sell your inventory, manage your tags, manage your yield, etc. It'll help you make your inventory available to a lot of advertisers. It has a cost and you don't have full control over what type of ad is displayed on your site. Example of SSP: Appnexus, DFP, OpenX, RhythmOne, Sovrn, etc. 2) Directly upload tags from advertisers onto your website. It can be time-consuming, may require infrastructure investment, needs sales team As far as privacy goes, it depends on what you consider as a matter of privacy. Most likely your advertisers will want to fire pixels on your page to capture information on users, check that traffic is human traffic, etc. Publishers will also want to capture user data as a way to value their inventory more. Hope that helps.