4 ms·

Their Tasty content is social media gold (well produced food "porn"). It's highly viral and well liked by many people. It's weird to me that you're getting down

Their Tasty content is social media gold (well produced food "porn"). It's highly viral and well liked by many people. It's weird to me that you're getting downvotes for suggesting that Buzzfeed take this content and do more with it. I may personally hate the idea of social media popularity being used to dictate the content of a menu, but I suspect there's a kernel of a great idea there. After all, this is essentially the big data or Netflix approach to deciding what content to make. Likes are just one metric that would be needed, but you can certainly get an idea of the kinds of things that make people drool. Buzzfeed will likely first want to move into more cooking shows before opening a full restaurant to see if they can create some more fans, possibly even see if they can have their own homegrown celebrity chefs, then branch into restaurant/food space.

Moto7451 9y ago
Yup, Tasty videos are a hit. They're one of the few parts of social media I actually enjoy. I will sometimes log on Facebook just to see if anyone has shared a new one. If the doubters want to see their reach, just see how many people have taken the time to create their own parody videos: https://www.youtube.com/watch?v=XMPaIgVeCT0 https://www.youtube.com/watch?v=XMPaIgVeCT0 Tasty itself is in a few different languages and regions, so to the GP's point, it clearly has some brand power and "Tasty Cafe" or a concept along those lines could work.
overcast 9y ago
They've been known to steal a ton of their recipes from other people, without acknowledging them. https://mic.com/articles/163958/the-secret-ingredient-to-buzz-feed-s-viral-tasty-videos-recipe-theft-food-bloggers-say#.xvBz69Kz9 https://mic.com/articles/163958/the-secret-ingredient-to-buz... Also, there is a reason we have an executive chef developing menus. Ever heard of too many cooks spoiling the soup? That, and the general population has shit taste in everything from food, to entertainment. Having the children of buzzfeed deciding this, will end up with a menu full of macaroni and cheese, and pizza logs.
- manachar 9y ago
  Can an executive chef be replaced with enough data? I'm inclined to believe so. Also, recipes are not copyrightable or otherwise able to be locked up in some form of intellectual property. Thankfully. I would hate to see a world where I could only buy chocolate chips and chocolate chip cookie recipes from Nestle. Of course, it would be nice if they add attribution as needed, but tough to prove for something like this (bacon weave being a fairly common new fangled technique applied to everything from tacos to ice cream).
  - flukus 9y ago
    > Can an executive chef be replaced with enough data? I'm inclined to believe so. I want what tastes good to me, not what tastes good to most people. You can't solve personal subjective problems with data.
    - overcast 9y ago
      Especially when the masses enjoy justin bieber, and the olive garden.
- astura 9y ago
  Recipes are not copyrightable so there's no such thing as "stealing" them. They are passed around freely without attribution all over the virtual as well as physical world, that's not uncommon. It would be nice if BuzzFeed could cite where they got the recipe but it's not strictly required and they don't know of where they got it was the original source or not. Anyways, give me a break, bacon weaves are hardly a unique idea. In fact, they are really overdone. Most internet recipes are made by food bloggers and grandmas, not executive chefs. "Too many cooks spoil the soup" doesn't mean "most people can't make good recipes." Tasty existing doesn't preclude pretentiousrecipes.com so I'm not sure I understand that criticism.
- mason55 9y ago
  The key to a successful BuzzFeed restaurant would be lots of different restaurants, each catering to a different market segment. It’s like the old story about how Prego discovered that you can’t just make one sauce everyone loves, you make a chunky and a smooth and a meaty and meet the needs of each different set of tastes. Just like how Netflix doesn’t have a single hit show, they hit all the different demos.
paul7986 9y ago
Yeah i was initially getting downvoted ... i guess for whatever reason some folks wouldn't go to a social media menu driven restaurant but millions more would Im sure! Also, they could just license their name to say the owners of Ruby Tuesday's or another dying chain to revitalize itself(at least try something new).

Moto7451 9y ago

Yup, Tasty videos are a hit. They're one of the few parts of social media I actually enjoy. I will sometimes log on Facebook just to see if anyone has shared a new one. If the doubters want to see their reach, just see how many people have taken the time to create their own parody videos: https://www.youtube.com/watch?v=XMPaIgVeCT0 https://www.youtube.com/watch?v=XMPaIgVeCT0 Tasty itself is in a few different languages and regions, so to the GP's point, it clearly has some brand power and "Tasty Cafe" or a concept along those lines could work.

overcast 9y ago

They've been known to steal a ton of their recipes from other people, without acknowledging them. https://mic.com/articles/163958/the-secret-ingredient-to-buzz-feed-s-viral-tasty-videos-recipe-theft-food-bloggers-say#.xvBz69Kz9 https://mic.com/articles/163958/the-secret-ingredient-to-buz... Also, there is a reason we have an executive chef developing menus. Ever heard of too many cooks spoiling the soup? That, and the general population has shit taste in everything from food, to entertainment. Having the children of buzzfeed deciding this, will end up with a menu full of macaroni and cheese, and pizza logs.

manachar 9y ago
Can an executive chef be replaced with enough data? I'm inclined to believe so. Also, recipes are not copyrightable or otherwise able to be locked up in some form of intellectual property. Thankfully. I would hate to see a world where I could only buy chocolate chips and chocolate chip cookie recipes from Nestle. Of course, it would be nice if they add attribution as needed, but tough to prove for something like this (bacon weave being a fairly common new fangled technique applied to everything from tacos to ice cream).
- flukus 9y ago
  > Can an executive chef be replaced with enough data? I'm inclined to believe so. I want what tastes good to me, not what tastes good to most people. You can't solve personal subjective problems with data.
  - overcast 9y ago
    Especially when the masses enjoy justin bieber, and the olive garden.
astura 9y ago
Recipes are not copyrightable so there's no such thing as "stealing" them. They are passed around freely without attribution all over the virtual as well as physical world, that's not uncommon. It would be nice if BuzzFeed could cite where they got the recipe but it's not strictly required and they don't know of where they got it was the original source or not. Anyways, give me a break, bacon weaves are hardly a unique idea. In fact, they are really overdone. Most internet recipes are made by food bloggers and grandmas, not executive chefs. "Too many cooks spoil the soup" doesn't mean "most people can't make good recipes." Tasty existing doesn't preclude pretentiousrecipes.com so I'm not sure I understand that criticism.
mason55 9y ago
The key to a successful BuzzFeed restaurant would be lots of different restaurants, each catering to a different market segment. It’s like the old story about how Prego discovered that you can’t just make one sauce everyone loves, you make a chunky and a smooth and a meaty and meet the needs of each different set of tastes. Just like how Netflix doesn’t have a single hit show, they hit all the different demos.

paul7986 9y ago

Yeah i was initially getting downvoted ... i guess for whatever reason some folks wouldn't go to a social media menu driven restaurant but millions more would Im sure! Also, they could just license their name to say the owners of Ruby Tuesday's or another dying chain to revitalize itself(at least try something new).