They've been doing serious journalism for a few years now. They use their clickbait nonsense to fund it. Here's a short article I wrote about it earlier this ye

They've been doing serious journalism for a few years now. They use their clickbait nonsense to fund it. Here's a short article I wrote about it earlier this year: https://medium.com/@wwmeredith/10-reasons-not-to-write-off-buzzfeeds-clickbait-8e5ea527c16 https://medium.com/@wwmeredith/10-reasons-not-to-write-off-b... I don't write regularly, but I've had this conversation with so many of my friends and colleagues that I decided to put it down somewhere. The basic gist is that the old newspapers funded deep investigative journalism with want ads, funny papers, sports pages, and the weather. They can't do that anymore, but Buzzfeed is finding a way. It's fascinating.