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For any founder getting started, I highly recommend the book traction: How any startup can achieve explosive growth. While most of the advice is better suited
by KeepTalking 9y ago
For any founder getting started, I highly recommend the book traction: How any startup can achieve explosive growth.
While most of the advice is better suited to well-funded startups a lot of the tactics can be improvised for smaller startups as well.
Another tactic I highly recommend in your emails to prospects is to use personalization. Make sure that your opening has a direct and personal appeal to the customer. In order to look for avenues for personalization look at news about the target company, events and product launches or news aligned in the business segment. I have even seen one industrious sales rep use college football news as part of their personalization tactic.
- tixocloud 9y agoI second the recommendation on the book Traction. After reading that book, it really opened my eyes to all the possible distribution channels and every single one, when executed well, can be success including ones thought to be so low-tech. Which really leads to the mantra of go where your customers are regardless of whether they are online or not. Offline channels can be very effective.