"... My goal is to get this out really fast and start making revenue from the start ... The wedding industry is huge, overpriced, and with insane profit margins

"... My goal is to get this out really fast and start making revenue from the start ... The wedding industry is huge, overpriced, and with insane profit margins. I’m looking to disrupt it with WeddingType ..." In a startup I've worked in they had a "wedding" section to the sight allowing guest lists, gift ordering, vouchers and the like. Some of the things I observed that seemed to matter included: - reputation: nobody wants to be screwed around on 'their' one day - reliability: as above - customer service: tech must have a human face as that's what is expected (or if things get screwed up you need to be able to re-assure by person - somehow) - design: high quality design (visual & user) is expected It would be good to think of it this way. If you are building a service users expect a level of experience. When they walk into a physical store supplying a service, there is a high level of kerbside appeal. [0] Failure in appearing to be able to do a good job & doing a good job will quickly kill your user base. No bride wants something that appears cheap, rather something that looks & behaves greater than the value paid. Making the experience for the user good, making money fast is one problem to overcome. I also question the "insane" profit margins assumption. Test it. Observations: Having said that there is plenty of areas in the wedding industry to interrupt. You can try from the person angle - ie: registry and associated people (social) or the services angle (the stuff people having weddings want to do). Matching the wedding to service is something I see a lot online albeit using blogs. Having said that it's the services that are making the money - but is it what people need? [0] http://www.psychologytoday.com/blog/spycatcher/201003/your-nonverbal-curbside-appeal http://www.psychologytoday.com/blog/spycatcher/201003/your-n...