As a counterpoint, the last SaaS product I developed, I got my first 10 customers almost entirely through cold contact (emailing and asking for a meeting). I w

As a counterpoint, the last SaaS product I developed, I got my first 10 customers almost entirely through cold contact (emailing and asking for a meeting). I was able to easily and succinctly describe my product and how it solved a problem all of them face (and that everyone's job in this field depends on), and I'm sure that helped me get my initial meetings.