I was being sarcastic. Of course, it's been like this forever, but the bragging we see today is beyond control. Be humble about it, people are not that stupid.

I was being sarcastic. Of course, it's been like this forever, but the bragging we see today is beyond control. Be humble about it, people are not that stupid. I'm especially disgusted by Apple's "the best iPhone ever". Of course, it should be the best by being the latest model! And the over-glorification of Jony Ive is pretty annoying. The reality is that recently Apple is behind the rest, got too big, fat, and lazy, and all design innovation comes from rivals.