4 ms·
Apparently FarmVille makes more money selling ringtones and credit cards and such than they do by actually charging people for things in the game. (So said Jes
by lsb 16y ago
Apparently FarmVille makes more money selling ringtones and credit cards and such than they do by actually charging people for things in the game. (So said Jesse Schell of Schell Games.)
- thegoleffect 16y ago[Citation Needed] (please ^_^)
- pmh 16y agoI think he's referring to Schell's talk at DICE 2010: http://g4tv.com/videos/44277/dice-2010-design-outside-the-box-presentation/ http://g4tv.com/videos/44277/dice-2010-design-outside-the-bo... He mentions around the 3 min mark that lead generation generates more revenue than direct payments (and then goes on that topic for a bit).
- teej 16y agoThat's cute, but Jesse Schell is entirely wrong. Users overwhelmingly prefer direct payments. Mark Pincus talks about it here - http://markpincus.typepad.com/markpincus/2009/11/my-take-on-zynga-and-cpa-offers.html http://markpincus.typepad.com/markpincus/2009/11/my-take-on-... Peanut Labs backs it up with independent research - http://peanutlabsmedia.net/2009/11/02/survey-finds-arrington-has-a-point-given-choice-users-overwhelmingly-prefer-direct-payments-and-research-surveys-to-cpa-offers/ http://peanutlabsmedia.net/2009/11/02/survey-finds-arrington...
- thegoleffect 16y agoSounds right, we watched the video and Schell actually says social games "probably" make more money from lead generation. Thanks for the links, Teej. I was really curious about that.