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Spiffy! I'm happy that worked for you. There are a lot of ways to business. I think that tech-savvy founders often have an excessively narrow view of the solut
by patio11 9y ago
Spiffy! I'm happy that worked for you.
There are a lot of ways to business. I think that tech-savvy founders often have an excessively narrow view of the solution set due to internal barriers -- I know of many founders (and have probably been one) who would be uncomfortable even inviting themselves into a Quora question.
My thoughts on this have matured a bit over the years, partly from seeing how effective one can be when combining classical sales techniques (like cold outreach) with being a savvy Internet citizen who provides value (like you did), and partly after having some experience from the other side of the table. I was a business owner for 10 years; answering unsolicited email is an important part of the job description. Yes you may translate that blog post, no I do not need an intern at this time, no interest on entertaining your guest post, yes happy to appear on your podcast, yes I will happily take a 15 minute call to talk about web analytics software with someone who sounds competent about it. Sometimes those calls result in purchases; that definitionally helped both sides of the transaction.
- stevoski 9y agoI've received my fair share of cold call emails. I quickly came to spot the ones who are both well prepared AND actually understand that whatever they offer has to benefit me as well as them.