I've read some of his stuff on this issue, and noticed his experiment design was atrocious, and he has 0 peer-reviewed research. So, I'm taking anything he says

I've read some of his stuff on this issue, and noticed his experiment design was atrocious, and he has 0 peer-reviewed research. So, I'm taking anything he says with a grain of salt. (I've been doing user research for over 15 years, in a different context, but still I've read tons of HCI/UX work, so I'm not just talking out of my ass here)