Looked at this "Explore feed" today. Only "viral videos", "funny animals" videos, listicles about casual topics. Recently I started to see the same content in I

Looked at this "Explore feed" today. Only "viral videos", "funny animals" videos, listicles about casual topics. Recently I started to see the same content in Instagram Explore tab too. This is how their super-targeted AI trained on terabytes of behavioral data works? The same quality of targeting as on TV. Why they gather data on users at all?