Yes, dependency is bad, but you target platform where your customers are. We operate small indoor playground for kids. Sure, I wanted to have website, but sinc

Yes, dependency is bad, but you target platform where your customers are. We operate small indoor playground for kids. Sure, I wanted to have website, but since almost all moms with small kids are on FB 24/7, Facebook Page was obvious choice. Yes, it makes us platform dependent, but I won't expect our target audience to play with RSS... Now this step bite us in the backside a bit. It really sucks to be in the bad part of A/B test :)