Interested in your idea, but having zero experience with that market, I did a quick google and it seems like there is a lot of competition (10+ in <5min of sear

Interested in your idea, but having zero experience with that market, I did a quick google and it seems like there is a lot of competition (10+ in <5min of searching) with your exact idea. Other than your competition not having you as the designer, or appealing to the tiny budget crowd (though, several did look similarly priced) - how would you stand above the existing options?