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IG engagement is so much higher for many categories, people just don't interact with websites like they do with social media

• dep_b 9y ago
  I see bars and restaurants always post stuff happy Friday pictures with food photos all of the time yet information about what beer or food they actually serve remains a mystery on their social media channels. If they didn't bother with a website I'm basically just guessing based on what they took pictures of.
  • albertgoeswoof 9y ago
    In that case they're probably just looking to grow their following by having a high enough engagement to appear in the featured page of IG, and remind their existing followers that they exist. Here it's less about promoting the food and more about promoting the image of the food, so it gets shared more widely.
    • dep_b 9y ago
      Very paradoxical as social media should give companies the opportunity to engage more directly with their customers. It's like meeting a very interesting Hacker News poster IRL and the only thing that person can talk about is some kind of sports team you don't give a shit about.