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If I see how many companies don't create a homepage but rely on Facebook entirely. Or have a very stale homepage while they keep posting news on Facebook and In
by dep_b 9y ago
If I see how many companies don't create a homepage but rely on Facebook entirely. Or have a very stale homepage while they keep posting news on Facebook and Instagram. And I don't get it, if you use a free Wordpress setup with a few simple plug-ins you can already post all of your content immediately to all social media channels together with an update on your homepage.
- albertgoeswoof 9y agoIG engagement is so much higher for many categories, people just don't interact with websites like they do with social media
- dep_b 9y agoI see bars and restaurants always post stuff happy Friday pictures with food photos all of the time yet information about what beer or food they actually serve remains a mystery on their social media channels. If they didn't bother with a website I'm basically just guessing based on what they took pictures of.
- albertgoeswoof 9y agoIn that case they're probably just looking to grow their following by having a high enough engagement to appear in the featured page of IG, and remind their existing followers that they exist. Here it's less about promoting the food and more about promoting the image of the food, so it gets shared more widely.
- dep_b 9y agoVery paradoxical as social media should give companies the opportunity to engage more directly with their customers. It's like meeting a very interesting Hacker News poster IRL and the only thing that person can talk about is some kind of sports team you don't give a shit about.
- mrgoldenbrown 9y ago>free Wordpress setup with a few simple plug-ins That is already beyond the tech skills of many folks. And since FB is already there, there isn't any urgency for them to waste time learning, or $$$ to pay someone.