eh, I think what people need to consider in this is the meta-learning pattern. First wave of disruption - its all equal. Anyone with an idea, coding chops and

eh, I think what people need to consider in this is the meta-learning pattern. First wave of disruption - its all equal. Anyone with an idea, coding chops and time can give it a shot Second wave - leaders of the first wave get caught unaware, some survive, others don't and new leaders are created. Third wave - There is no third wave. Survivors of rounds 1 and 2 have learned the lesson, and realize that being wrong footed means death. They spend every erg of energy they can spare to identify trends, buy potential competitors and invest in survival.