The article is poorly done. That being said, I don't disagree with the premise. As I understand it, advertising is seen in terms of acquisition cost (and ROI m

The article is poorly done. That being said, I don't disagree with the premise. As I understand it, advertising is seen in terms of acquisition cost (and ROI more broadly). If ROI is a positive, the campaign is a success. However, this binary view is incredibly limited, and thus leaves significant room for rent-seekers who add no real value to the process. These rent-seekers will leach away value until it is at the minimum acceptable value. If the (legitimate) advertising industry can cut out the fat, it stands to significantly improve results for its clients. Until those clients demand improvements, however, these costly changes will not be implemented and the industry will continue on.