High. It's easier to make it cheaper if you're too high than higher if you are too low. Also, everyone wants a deal so when you have high prices it's easy to di

High. It's easier to make it cheaper if you're too high than higher if you are too low. Also, everyone wants a deal so when you have high prices it's easy to discount. A high price also communicates value. Also read this HN post regarding how increase price led to more sales. http://news.ycombinator.com/item?id=1417745 http://news.ycombinator.com/item?id=1417745 Price is generally the last thing considered, convince your users to want your product and the only people who won't buy it are those that can't afford it. Pricing is an art, not a science, start high and work down.