> 2. a typical page load time is 10-20 seconds for many (most?) shops. That sounds very exaggerated, are you quoting this range from actual data? For a sanity

> 2. a typical page load time is 10-20 seconds for many (most?) shops. That sounds very exaggerated, are you quoting this range from actual data? For a sanity check the first two shops that came to mind loaded in <3 seconds (guitarcenter.com, nike.com)