> Custom pricing feels like buying from a shopkeeper with no price stickers. This is one of the best things about living in the developed world: most things ar

> Custom pricing feels like buying from a shopkeeper with no price stickers. This is one of the best things about living in the developed world: most things are bought without haggling. All of your most stressful and miserable transactions -- buying a car, booking a flight, tipping a server -- lack a fixed, public price. Dynamic pricing based on digital surveillance is a huge step backward.