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They both started about a year ago with a huge budget for ads online, on TV, on radio, on billboards, and in cinemas. They haven’t really talked about their dec
by germanier 9y ago
They both started about a year ago with a huge budget for ads online, on TV, on radio, on billboards, and in cinemas. They haven’t really talked about their decision (they never do). They lost a lot of market share to other supermarkets and especially to the heavily-advertising Lidl. Surely the new managers played an important role in that decision. In other countries they always advertised.
- kuschku 9y agoI know they’ve experimented for a while, but I don’t think Nord launched a major ad campaign until recently. Supermarktblog documents these changes quite well, IMO. https://www.supermarktblog.com/2017/10/02/aldi-nord-in-renovierlaune-der-discount-rummel-ist-in-der-stadt/ https://www.supermarktblog.com/2017/10/02/aldi-nord-in-renov...