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The data from the story saying their sales were down was for the 52 weeks ending in April or May. And even those numbers were suspect, as there was another ret
by Elite 16y ago
The data from the story saying their sales were down was for the 52 weeks ending in April or May.
And even those numbers were suspect, as there was another retail data source that said the opposite -- that sales were slightly up..
I never believed for a second that the latest campaign ended up as a LOSS.