4 ms·
Olivetti were quite unusual in their corporate patronage of Giovani Pintori. They effectively brought him on as an employee and let him create art that doubled
by daviddumenil 9y ago
Olivetti were quite unusual in their corporate patronage of Giovani Pintori.
They effectively brought him on as an employee and let him create art that doubled as adverts for their products.
Does anyone else know of similar examples where companies supported art beyond the usual exhibition sponsorship and board room art?
The image results here give you an idea if how much closer to art than advert they were:
https://www.google.co.uk/search?q=giovanni+pintori https://www.google.co.uk/search?q=giovanni+pintori
- wmeredith 9y agoBMW Films is a thing. And they’re quite good: https://en.m.wikipedia.org/wiki/The_Hire https://en.m.wikipedia.org/wiki/The_Hire