If he did that, then the company couldn't have gotten this popular. In the beginning, it was VERY difficult to get a better deal on products than Amazon because

If he did that, then the company couldn't have gotten this popular. In the beginning, it was VERY difficult to get a better deal on products than Amazon because of how low their prices were. If they started to pay their employees more, then they could have never priced their goods as competitively. "But wait, that was then, why not start paying their employees better now?" Because this is just the beginning. Amazon will use that money to grow even bigger by investing into itself. You don't even know what they might expand into in the next ten years. And yes, they will have to do it by paying their employees as little as they can get away with to keep growing the business at the same quick rate.