You open things up to select sharps earlier than the general public, with limits. They get the benefit of potentially better lines and you get the information b

You open things up to select sharps earlier than the general public, with limits. They get the benefit of potentially better lines and you get the information benefit of what the pros think the fair price for any bet is, allowing you to adjust the line before allowing bets from the general public. That's how a lot of the offshore sportsbooks handle it, but it may not actually be legal to do so in Vegas. I don't actually know.