No one would ever have heard about Woz and his logic board hacking if Jobs hadn’t decided his target market was non technical people in the home and office, ins

No one would ever have heard about Woz and his logic board hacking if Jobs hadn’t decided his target market was non technical people in the home and office, insisted the products contain features targeting their needs (no kit, a working computer packaged to connect to a TV, disk drives instead of tapes, etc, etc) and then created massive awareness of Apple using great PR, advertising, and a worldwide sales network of resellers.